Chamberlain Coffee "The Coffee That Cares" Campaign

A fully integrated advertising campaign developed for Chamberlain Coffee in an Advertising, Promotion, and Brand Experience course. Working alongside four other students, I served as Creative Director, leading the visual direction and executing all design elements across print, digital, and out-of-home platforms. Our concept highlighted the brand’s sustainability efforts while preserving its playful, culturally relevant identity, with speculative collaborations featuring Jellycat and Oatly. This project reflects my ability to merge strategic brand thinking with cohesive, high impact visual storytelling in a collaborative environment.

Campaign Slide Deck

Print Magazines

For this campaign, I designed a series of bold, full page magazine advertisements that visually brought Chamberlain Coffee’s sustainability mission to life. Each layout blends playful illustration, vibrant color palettes, and expressive typography to reflect the brand’s youthful, energetic identity while spotlighting specific product lines like espresso, matcha, and flavored blends. These spreads demonstrate my ability to art direct cohesive, personality driven print work that balances strategic messaging with high impact visual storytelling.

Rich Digital & Billboard

For the rich digital interactive ad and billboard display, I incorporated the illustrated animal characters from Chamberlain Coffee’s packaging to create a playful, animated brand world. The digital experience allowed the cat to guide users into the product and sustainability messaging, while the billboard translated that same energy into a bold moment of the animals with the products. Together, these pieces showcase my ability to adapt a brand’s visual assets across platforms while maintaining cohesion, personality, and strategic intent.

Chamberlain Coffee x Jellycat

For our Jellycat x Chamberlain Coffee collaboration, we created a pop up shop concept at the Jellycat Café featuring specialty drinks and exclusive co-branded plush designs; a teapot, coffee bean, coffee cup, and coffee mug. This activation showcases our ability to translate brand partnerships into immersive, retail driven experiences that feel playful, cohesive, and strategically aligned.

Chamberlain Coffee x Oatly

For our Oatly x Chamberlain Coffee collaboration, we developed a co-branded campaign centered on using Oatly’s oat milk in Chamberlain’s coffee and our coffee for Oatly Coffee Ice Cream. The concept highlights shared sustainability values while introducing limited edition packaging and cross promotional visuals that seamlessly blend both brands’ bold, playful identities. This partnership demonstrates our ability to align complementary brands through cohesive creative direction and purpose-driven storytelling.