Furbo “Meet Your Companion’s New Companion” Campaign

A fully integrated advertising campaign developed for Furbo in an Advertising, Promotion, and Brand Experience course. Collaborating with two other students, we collectively developed the visual system, while the executions featured here reflect my individual design work across print, digital, out-of-home, and experiential platforms. Our concept, “Meet Your Companion’s New Companion,” positioned Furbo as an emotional essential for modern pet parents, blending warmth with smart technology. Grounded in consumer insights, the campaign reframed Furbo as a trusted extension of pet parenthood, delivering peace of mind through cohesive, strategically driven storytelling across every touchpoint.