My Mother & I Marketing

A bright and nostalgic social media campaign was developed for "My Mother & I," a senior thesis film by Emily Seely, produced by Maggie Schluth, and shot by George Bailey. The film explores the complex dynamic between high school senior Lily and her single mother, Christina, as the 18-year-old navigates her social life and plans for the future. Leaning into the film’s scenes of warmth and nostalgia, I developed an in-universe marketing strategy that reflected the brightness of childhood just before adulthood. A homey, colorful aesthetic, featuring soft textures and handwritten details, created a sense of comfort and familiarity, immersing audiences in Lily’s world before she became a teenager.

Meet the Crew
For our Meet the Crew series, Emily, Maggie, and I reimagined a familiar household object, the refrigerator, as our central visual motif. We designed a realistic fridge covered in magnets, drawings, photos, postcards, and handwritten notes to reinforce the campaign’s nostalgic, homey tone. Each post was personalized to the individual crew member, featuring baby photos and postcards from their home states, making every introduction feel intimate, playful, and rooted in memory.
Meet the Cast​​​​​​​
Similar to Meet the Crew, our Meet the Cast series followed a bulletin board, inspired design, incorporating stickers, push pins, drawings, notes, and postcards. We maintained the same warm color palette to ensure a cohesive and visually unified feed. Each post was personalized with baby photos and postcards from the cast members’ home states, continuing the nostalgic, memory-driven storytelling established throughout the campaign. 
Instagram Stories
On set, I documented BTS moments on my Nikon Coolpix to maintain the nostalgic, point and shoot aesthetic of our branding. I shared these photos on our Instagram Stories throughout production, highlighting crew members and key shots while incorporating our sticker and magnet assets to keep the visual identity cohesive and in-universe.
Posters